.2024 has actually been actually an unstable year for adtech funding.U.S.-focused adtech startups, when familiarized to snagging billions in equity capital yearly, have actually increased almost $360 million up until now this year, putting it on track to be the industryu00e2 $ s slowest year in over a decade, per Crunchbase data. That lag is due to market saturation, increased regulative tensions, and financial uncertainties.ADWEEK spoke to five VCs that remain to buy adtech companies, in spite of these problems, concerning what they are actually seeking as well as what they avoid. Perhaps unsurprisingly, these financiers are actually targeting possibilities in privacy-focused technologies and also industry-specific locations like hooked up TV.